MODERN
MARKET EATERY
As a design challenge for Modern Market Eatery, a west-coast restaurant chain, I created window films and an email to highlight new menu items.
My Role
graphic designer
Year
2018
Project Type
email, environmental design
Nostalgia and Function
To highlight new menu items, Modern Market Eatery began with their most-seen asset, brick-and-mortar stores.
The goal of this window cling was to entice new and exisisting customers in to try a new menu itme.
I opted for a mid-century pattern—reminiscent of Modern Market’s nostalgic branding—to create texture without impeding one’s view into the busy restaurant. The flow of the pattern creates leading lines to the new dishes and allows room for playful type.
Fresh flavors, fresh design
Continuing to play off of Modern Market Eatery’s dynamic branding, I created an email to emphasize the joy of their new spring dishes.
To ensure multi-modal branding, I added circle pattern from the windows into the email as a subtle pattern on tablecloth. This ensured a connection between what customers see in stores and in thier inbox.
For the email, I introduced a GIF to add movement and excitement, making the new dishes even more enticing.
The final designs balanced nostalgia and freshness, drawing attention to the latest offerings in a way that felt both classic and dynamic.