LAGOS SPARK
For LAGOS’ Fall 2024, I was tasked with concepting and directing various digital assets to promote the newly released Spark styles.
This included (but was not limited to):
video, social campaigns, and photography.
My Role
art director, prop stylist, marketing
Year
2024
Type
video, photo,
omni channel strategy
Video
I directed shots for a 15-second video that re-promotes existing styles and introduces brand new silhouettes within the Spark collection. The footage final footage was produced by Jenn Hart.
The video was featured in digital advertising, social media, and in-store signage.
Interviews with
Kate Lagos
To showcase the craftsmanship behind the new Spark styles, we interviewed designer Kate Lagos for her insights on the latest pieces.
In addition to the more formal Q&A, we filmed a lighthearted “This or That” segment to highlight Kate’s warm and relatable personality.
These videos were part of a larger campaign designed to engage and attract a younger audience by blending authenticity with behind-the-scenes storytelling.
My Role: Director
Videographer, Editor: David Reinis
Social Images
To continue the story of Spark,
we captured images specifically for social.
I used paper cutouts and strong shadows to emphasis the unique motifs of the new styles.
These assets were shared on the LAGOS Instagram and Facebook feed, in our emails, and via SMS. Shots were also shared by independent stores on their own socials.
My Role: Art Director, Prop Stylist
Photographer: Emily Feehery
