LAGOS
INTERLOCKING
For LAGOS’ Fall 2024, I was tasked with concepting and directing various digital assets to promote the newly released Interlocking styles.
This included (but was not limited to):
video, animation, and photography.
My Role
director, producer, stylist
Year
2024
Type
video, photo,
omni channel strategy
Video
I directed a 15-second video that re-promotes existing styles and introduces brand new silhouettes within the Interlocking collection.
Guided by LAGOS' signature style—subtle movements, macro jewelry shots, playful models, and soft music—I incorporated rotating close-ups and twisting transitions to mirror the jewelry’s circular motif. This added dynamism while staying true to the brand’s aesthetic.
The video was featured in digital advertising, social media, and in-store signage.
Animation
The craftsmanship of the new Interlocking bracelet was a major point of pride at LAGOS—a true design achievement. We felt this piece deserved a dedicated video to showcase its exceptional details and unique features.
I concepted, storyboarded, and collaborated with an animator to produce a dynamic video that brought the bracelet’s intricate design to life.
The video played in-stores, on the homepage, as a social post, and as a digital ad, becoming one of our highest-grossing IG ads of 2024.
My Role: Director, Producer
Animator: Peter Favinger
Social Images
To continue the story of Interlocking,
we captured images specifically for social.
As the Interlocking motif speaks to connection and embrace, I opted for poses that embodied this meaning.
These assets were shared on the LAGOS Instagram and Facebook feed, in our emails, and via SMS. Shots were also shared by independent stores their own socials.
My Role: Director, Stylist
Photographer: Tara Pavese
