A self-created mockup to showcase the window designs. I wanted a design that was transparent enough to see Modern Market patrons inside, enjoying their food, while also highlighting the delicious menu items with pops of color and pattern.

This is the static newsletter users see if their email application does not support gifs.

I wanted to emphasize spring with lots of space and light, airy colors. However, to ensure text and images were not lost in the newsletter, I highlighted important aspects of the new dishes and added an off-kilter box to break up large areas of text.

I designed the newsletter with a gif as a header to catch the attention of return customers and convey the excitement of new items by popping them into frame, viewing such pops as small, individual introductions for each new product.

A closeup of the newsletter header.