COMPANY
WEBSITES
During my time at Madwire®, I designed a range of websites for small-to-medium sized businesses.
These included e-commerce, portfolio, non-profit, brick-and-mortar, advisory, and event websites sites.
My Role
graphic designer,
front-end developer
Year
2017-2019
Project Type
web design & dev (HTML/CSS, Javascript), branding
KidsPak Redesign
KidsPak, a Colorado non-profit, sought a modern solution for their outdated website and old CMS.
I redesigned their site to be responsive across desktop, tablet, and mobile. Based on their existing brand standards, I created playful patterns to be used across all brand touchpoints. These organic shapes, squiggles, dots and lines mimicked playful doodles of childhood and were used as flourish for imagery, to highlight important text, and as a subtle texture.
Finally, I worked with my team to migrate KidsPak to Wodrpess, re-organize their content, improve SEO and search, and the like.
The final website marked the first time KidsPak was accessible (WCAG) and fully functional on all screens sizes. The redesign made information more accessible for families, web maintenance easier for employees, and expanded the brand’s visual language.
This was a pro-bono project for Madwire, as a part of their philanthropic initiatives.
Jungle George
Jungle George, a children’s play center, requested a rebrand that better aligned with their values as fun and family-friendly.
I redesigned their visual identity to include organic shapes, playful typeface, and jungle-themed illustrations that resonate with a younger audience and parents.
In addition to the re-brand, I revamped Jungle George’s website and created supporting digital assets such as infographics and Google ads.
The brand’s new design better captures the spirit of adventure and play.
More to see
A variety of other websites I designed, branded, and/or built during my time at Madwire.
